London Shopping | Where to shop in London | British Airways (2024)

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Grace Cook, fashion assistant at the Financial Times

Main image courtesy of Fortnum & Mason

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The royals have always been known for their timeless, elegant British style, partly thanks to London and its shopping credentials. But there's far more to buy in London than just the latest fashions. From designer trainers to iconic literature, discover the best places to spend your cash in the capital.

The classics

Fortnum & Mason

Best for… Anglophile foodies

The lowdown: A food mecca since 1707, Fortnum & Mason’s flagship Piccadilly store is a must-visit for lovers of coffee and condiments: it has won several royal warrants for its products, many of which were sent out in hampers to British soldiers during both world wars. Fill your shopping basket with sweet treats on the ground floor, then head up to the Diamond Jubilee Tea Salon for a spot of afternoon tea – the perfect pick-me-up between shopping. Visit mid-week when it’s easier to get a table.

If you only buy one thing: Grab a jar of Fortnum’s Piccadilly Honey – it’s made by bees dwelling in pagoda hives on top of the store – plus a olive wood and sterling silver honey drizzler for something to treasure forever.

Where? 181 Piccadilly, W1A 1ER. Take the Victoria, Jubilee or Piccadilly lines to Green Park tube station.

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    Back in time

    Opposite Fortnum & Mason, you’ll find the majestic Burlington Arcade complete with the world’s oldest and smallest police force, the Burlington Beadles.

    Discover London

    Pick up some fine British fare in Fortnum’s (as the locals say) food court

  • London Shopping | Where to shop in London | British Airways (11)

    Shop like Jagger

    Head out the rear exit of Liberty to explore the sights and shops of the world-famous Carnaby Street, or stop for drinks and nibbles in nearby Kingly Court.

    Explore the city

    Stock up on fabulous fabrics at Liberty London

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    Flying visit

    Don’t worry if you’ve forgotten something – Harrods was one of the first department stores in the world to open departure lounge shops. You’ll find the flagship airport store at London Heathrow Terminal 5.

    Fly to London

    Iconic Harrods makes an ideal photo opportunity for first-time visitors © Alex Segre / Alamy Stock Photo


Best for… Luxury lovers

The lowdown: Harrods is a 4.5-acre empire of designer goods, and the ultimate shopping destination for fashion and accessories in London. But it’s worth visiting even if you aren’t planning on investing in a Chanel bag: the store has over 300 departments including a food hall, a pet shop and a toy kingdom. The interior is also spectacular – think art deco-style lifts and Egyptian-themed escalators flanked by ornately carved pillars and a gold sphinx statue.

If you only buy one thing: Keep it quintessentially British and choose a Wedgwood teacup and saucer set – an elegant memento that’s small enough to fit in a carry-on bag.

Where? 87-135 Brompton Road, SW1X 7XL. Take the Piccadilly line to Knightsbridge tube station.

  • Trendy Redchurch Street in Shoreditch is packed with independent boutiques and vintage shops, perfect for picking up unique gifts © Matt Richardson

Liberty London

Best for… Curious curios

The lowdown: Walking through the doors of Liberty’s imposing Tudor facade is like simultaneously stepping into a historic London shopping landmark and an eastern bazaar: its nooks and crannies are filled with the most delightful trinkets and treasures. A brilliant place to pick up lotions and potions from niche beauty brands, the department store also has an amazing array of classic Liberty floral printed items, including scarves, bags and notebooks. Head there for brunch in Arthur's Cafe on a Saturday morning at 10:00, leaving you with plenty of browsing time afterwards.

If you only buy one thing: Pick up a Liberty Alphabet Silk Scarf with your initial on it for a touch of luxury personalisation without having to pay extra for a monogram.

Where? 208-222 Regent Street, W1B 5AH. Take the Jubilee, Bakerloo or Central line to Oxford Circus tube station

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    Pop to the shops

    A short distance from Redchurch Street, you’ll find Boxpark: the world’s first pop-up shopping complex with street food and shops housed in repurposed shipping containers.

    Taste London

    Pamper yourself with Aesop’s indulgent body care products

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    East End delights

    Shoreditch is a buzzing district in London packed with quirky bars, shops and cafes.

    Discover more

    Sunspel Shoreditch is the company’s original London store © Mariell Lind Hansen

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    Beloved boutiques

    London is full of independent cafes and shops – discover more hidden gems around the city.

    Curious London

    Labour and Wait was established in 2000 in East London © Dave Rowswell

The hidden gems

Redchurch Street

Best for… Hip homeware hounds

The lowdown: This East London street is a hotbed of quirky, independent stores and boutique brands. Pop into Sunspel for luxury fashion and Aesop for beauty products. Be sure to make a stop at Labour and Wait: the emerald-green store has a cult following among cool homeware-loving Londoners in the know. The curated homewares are both utilitarian and attractive – where else could you pick up a glass jar of lavender water that looks straight out of an apothecary and a mini log cabin burner that emits balsam fir smoke through its chimney?

If you only buy one thing: This Japanesecoffeepot in a very 1970s mustard hue – ideal for brightening up your kitchen table in the mornings.

Where? Take the Overground to Shoreditch High Street.

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    Food for thought

    After all that shopping, you’ll be in need of refuelling and refreshment - walk into China Town or nearby Soho for some of the capital’s best dining experiences.

    Book flights to London

    Get your shopping kicks at Sneaker Space inside Dover Street Market

Dover Street Market

Best for… Stylish sneaker addicts

The lowdown: Dover Street Market, both a shop and an exhibition space, was one of the world’s first concept stores. Originally opening on Dover Street in Mayfair (hence the name), the beautiful store now sits on Haymarket in the West End. The set up is essentially lots of shops within a shop – designers change seasonally – and each brand has its own visual space. Don’t miss the ‘sneaker’ lounge, where you can buy limited-edition collaborations from the likes of Adidas, Nike and Common Projects. Be sure to visit at the weekend when there’s a bit more of a buzz.

If you only buy one thing: A pair of Comme des Garcons PlayConversetrainers, featuring artist Filip Pagowski’s iconic red heart logo – guaranteed to put a spring in your step.

Where? 18-22 Haymarket, SW1Y 4DG. Take the Bakerloo or Piccadilly line to Piccadilly Circus tube station.

London Shopping | Where to shop in London | British Airways (2024)


Where is the best place to shop in London? ›

  • Regent Street is one of the most famous and popular places to shop in London. ...
  • Piccadilly Circus is a shopping hub of London. ...
  • Shop high-end brands around Bond Street and Mayfair. ...
  • Have a big shopping day out at Westfield's two London locations. ...
  • Treat yourself at Carnaby Street's many shops.

What are the best shopping brands in London? ›

Splurge on exclusive brands, designer fashion, fine jewels, art and antiques on Bond Street. This famous London shopping street is home to some of the world's most prestigious retailers, including Burberry, Chanel, Dolce & Gabbana, Jimmy Choo, Louis Vuitton and Tiffany & Co.

What is the most famous shopping street in London? ›

Oxford Street: Probably the most famous shopping street in London.

Can you think of any popular shopping destinations in London? ›

Oxford Street is one of the busiest streets in the world. The bustling crowds are attracted by a huge range of shops and department stores that offer the best in high street fashion, sportswear, and Britain's most famous brands. Selfridges department store is a particular highlight.

What is the most famous store in London? ›

Harrods. Probably the most famous department store in the world, Harrods' iconic late-Victorian façade dominates the busy Kensington thoroughfare beneath.

What brands are cheaper in the UK? ›

6 brands that are cheaper to buy in United Kingdom
  • Warehouse. brands cheaper UK warehouse. Pictures credit to Warehouse. ...
  • Cath Kidston. brands cheaper UK cath-kidston. ...
  • Lush. brands cheaper UK lush. ...
  • Dorothy Perkins. brands cheaper UK dorothy. ...
  • Miss Selfridge. brands cheaper UK selfridge. ...
  • Nespresso Machines. 231204773.

What to wear in London as a female? ›

And keep an eye on the skies – British weather calls for sunglasses and an umbrella at once.
  • The jeans. You can't go wrong with a good pair of jeans. ...
  • The ballet pump. ...
  • The crossbody. ...
  • The printed dress. ...
  • The trench coat. ...
  • The micro hoops. ...
  • The lace shirt. ...
  • The vest.
Feb 21, 2024

Is Gucci cheaper in London? ›

With the UK being seen as the cheapest country to buy Gucci, closely followed by its neighbours on the continent of Europe, it is only fair that these bargain prices are available no matter where you live.

Which street is expensive shop in London? ›

Bond Street | The home of luxury shopping in London.

What is the famous mall in London? ›

Westfield Stratford City is widely recognized as London's one-stop-shop for any kind of retail desire.

What's the most famous market in London? ›

Top London Markets
  • Gabriel's Wharf - Weekends 10:00 - 18:00. ...
  • Greenwich Market - Wednesday to Sunday 10.00am - 17.30. ...
  • Petticoat Lane/Brick Lane - Sunday 10:00 - 17:00. ...
  • Portobello Road Market - Saturdays from about 06:00 - 16:30. ...
  • Spitalfields Monday to Friday 10:00 - 16:00, Sundays 09:00 - 17:00.

Is London cheap for shopping? ›

London is well known for being one of the most expensive places to live in the UK, but despite this there are so many ways to find incredible bargains, no matter where you reside in the city.

What should I shop in London? ›

Books, gin, and clothes are the best things to shop in London. What is the most popular shopping centre in London? Harrods and Liberty are popular shopping centres in London. The House of Commons notebook is something you should buy only in London.

Where is the best place to clothes shop in London? ›

Knightsbridge in London's West End is the best place in the city for designer fashion. Straddling Kensington and Chelsea, the whole area has a genteel vibe, best felt in the 2 world-famous department stores, Harrods and Harvey Nichols.

What part of London is good for doing shopping? ›

Oxford Street is considered the centre of London's shopping world, London's shopping street. Holding well over 300 shops, 4 underground stations, as well as flagship stores for numerous companies, Oxford Street is not only the busiest shopping location in London it's the largest shopping district in existence.

What is the main shopping centre in London? ›

The most famous shopping centre in London is Westfield London in Shepherd's Bush. Since its opening in 2008, it has established itself as one of the largest shopping centres in Europe, boasting a vast array of retailers ranging from high-street to luxury brands.

Is London expensive for shopping? ›

The report comes from real estate firm Cushman & Wakefield, which every year reveals its list of the world's most expensive retail shopping destinations. This year (the 33rd edition of C&W's report), London didn't just make the cut – we took one of the top spots.

How to spend a day shopping in London? ›

If you're on a serious spending spree, Oxford Street is a good starting point. Venture further down towards Marble Arch for Selfridges, John Lewis (these stores also have some of the best in-store bars). Alternatively, head towards the high-end New Bond Street or the flagship stores on Regent Street.


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